
In the fast-evolving world of field service management (FSM), technology is reshaping how businesses operate and engage with customers. We sat down with Draven McConville, President of Field Services at Klipboard, to explore how he’s been driving innovation in the sector. With years of experience scaling tech companies, Draven shares insights on his journey into FSM, the challenges of managing remote teams, and how Klipboard is leading global growth in the industry.
Can you tell us about your journey into field service management and what drew you to this field?
"Honestly, it started with frustration. I’d worked alongside companies with mobile and field teams during my time running a software development company, where we built solutions specifically for them. We were very early into Enterprise Mobility - developing mission critical business software designed to work on mobile devices. I kept seeing the same issues: paperwork everywhere and data trapped in silos. These were great businesses with talented people, but their processes were slowing them down. They knew this, which is why they came to us for custom-built solutions."
"I thought there has to be a better way of taking this to the SMB market at scale so that small and mid-size businesses could benefit from the same advantages that large enterprises were gaining from enterprise mobility software. That idea was the seed for Klipboard [Field Services]."
Field service management has come a long way, especially with new technologies like AI, Internet of Things (IoT), Augmented Reality (AR) and Virtual Reality (VR). How has technology changed the way field service is managed today?
"It’s night and day. Back then it was about digitising paper and making workflows visible. Now we’ve moved into real-time tracking, with IoT sensors feeding live data from the field. AI can predict equipment failures and optimise route planning, which helps reduce downtime, and AR or VR tools can help support technicians remotely. The shift from reactive to proactive service has been the biggest change and customers can really feel the difference."
Managing a dispersed workforce is a significant challenge for many businesses. What are the biggest hurdles in managing remote field teams, and how can they be overcome?
"The main challenge is keeping everyone on the same page. When your teams are spread out across cities or countries, it’s easy for communication gaps to appear or for compliance to slip. You need the right tools and the right culture. The tools give visibility and consistency; the culture makes sure people feel empowered to do their best work and share information back."
As a founder of a high-growth, SaaS platform serving the global field service industry, how have you used the lessons you learned from your earlier ventures to shape FSM at Klipboard?
"We built our FSM solution to address the challenges we’d identified over years of experience, and to deliver a single, unified platform for:
- Job scheduling
- Asset management
- Forms
- Compliance
- Customer communication
Over time we’ve evolved it by listening to our customers. They’ll tell us what’s working and what’s not, and we’ll act fast. Whether it’s integrating with accounting systems or adding analytics, our strategy today is about making us a partner, not just software."
What advice would you give to other leaders looking to scale their field service operations internationally?
"Scaling field service operations is becoming more strategic than ever. It’s no longer just about fixing something when it breaks. It’s about predicting needs, creating amazing experiences, and helping your customers succeed."
"Get your processes right before you scale. If you have five teams working in five different ways, it’s going to be chaos. Invest early in a platform that can handle multiple locations, languages, and regulations. Don’t skimp on training and change management either - technology only works if your people are with you. And always keep the customer experience central. Scale works when your teams deliver the same high quality everywhere."
"Draven McConville joined Klipboard (formerly known as Kerridge Commercial Systems) in 2024 with the acquisition of Klipboard.io, a pioneering software platform he founded for the field service industry. With a background in technology, startups and entrepreneurship, Draven has been instrumental in developing innovative cloud-based solutions for businesses such as KIA Motors, Coca Cola, Terex Corp, Jaguar Land Rover and many more. Through his strategic vision, Klipboard has grown into a trusted platform for field service organisations across the globe who look to streamline their operations, reduce manual processes, and empower their teams in the field."
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